I read a great quote from Ardath Albee "Early stage content is not about your product. Your company is the only entity that truly cares about your product. What people care about is what your product enables them to achieve. But, at the early stage, prospects don’t even care about that. Whatever their situation, they’re … Continue reading Engaging the customer – that’s all it’s about!
Surely a starting point for any small business is to profile their ideal customer. I mean have a clear vision of who they are. More than just a vague idea. The clearer you are able to describe your ideal customer, the greatest chance of you being able to attract them, maintain them and have them … Continue reading Profiling your ideal customer