New Media Channels a real opportunity for Small Businesses


Fragmentation. As consumers seem to start abandoning traditional media channels opting instead to customize their viewing via ipod, Internet tv, etc is there a real opportunity for small business to capitalise? I think so. Eric Tsai in his blog 3 Ways to Capitalize on the Destruction of Traditional Media and Embrace Social Media is on … Continue reading New Media Channels a real opportunity for Small Businesses

Build a web presence, or be invisible


You have a choice to either create a web presence or be invisible. It is all about being online but more importantly being active and engaging customers. To do this effectively to need to manage your web presence. 1. You need to have a web presence that is easily found. This means knowing your target … Continue reading Build a web presence, or be invisible

Trust Agents – Play Nice!


just finished reading Trust Agents byChris Brogan and Julien Smith and I have got to say that it is a good read. The philosophy that I believe that the book is based on is play nice.  This resonates with those of us who have a nature that is helpful, considerate and authentic. For those of us … Continue reading Trust Agents – Play Nice!

Your personal brand Vs your company


I was speaking with a client the other day and he suggested I need to separate  me Dan the person,  from MacInnis Marketing the brand. This statement got me thinking. Is this advisable or even possible when you are a small business delivering a service? The personality of the brand MacInnis Marketing is all tied … Continue reading Your personal brand Vs your company

Fragmentation of traditional media channels – a real opportunity for small business


Fragmentation. As consumers seem to start abandoning traditional media channels opting instead to customize their viewing via ipod, Internet tv, etc is there a real opportunity for small business to capitalise? I think so. Eric Tsai in his blog 3 Ways to Capitalize on the Destruction of Traditional Media and Embrace Social Media is on … Continue reading Fragmentation of traditional media channels – a real opportunity for small business