Start with the customer to make your online marketing effective


It might seem obvious the it is always the hardest conversation I have with small business owners is around their customers. Narrow your focus down to those ideal customers that your services is made for. This means not everyone with a pulse. Tom Fishburne cartoon is a common scenario I see when I chat with … Continue reading Start with the customer to make your online marketing effective

What is your secret sauce?


Are you memorable or boring? Are you safe or unpredictable? In small business it is important that you are creating something your customers feel compelled to shout about. How do you do this? What is your secret sauce? Well I believe it has something to do with the customer experience you provide.  The Dijuluisgroup is a … Continue reading What is your secret sauce?

Your personal brand Vs your company


I was speaking with a client the other day and he suggested I need to separate  me Dan the person,  from MacInnis Marketing the brand. This statement got me thinking. Is this advisable or even possible when you are a small business delivering a service? The personality of the brand MacInnis Marketing is all tied … Continue reading Your personal brand Vs your company

Does your small business depend on you?


It's your baby. You have slaved your guts out and built a business. But is it just a good job or is it something you want to grow or eventually even  sell? Running a business often the owner is at the centre of it all.  So if the owner leaves, then what is the business worth? … Continue reading Does your small business depend on you?

Do you understand the mechanics of your small business?


I was with a client the other day I it made me ask the question, do small businesses understand the mechanics or the business operating system of their business and how to control and leverage it? I would have thought so, but it does require some strategic thought. Here are some of the questions I would … Continue reading Do you understand the mechanics of your small business?