Your personal brand Vs your company


I was speaking with a client the other day and he suggested I need to separate  me Dan the person,  from MacInnis Marketing the brand. This statement got me thinking. Is this advisable or even possible when you are a small business delivering a service? The personality of the brand MacInnis Marketing is all tied … Continue reading Your personal brand Vs your company

Building your own personal mission statement


How much of our time as small business owners is spent going through the motions rather than setting ourselves a purposeful path and following it. I have been doing some research in this area and I believe the process starts with knowing ourselves and then purposely creating the desired outcomes for our business, family and … Continue reading Building your own personal mission statement

Your personal Brand – do you know your core value proposition?


The other day a work colleague asked me for some feedback on their personal value proposition or personal brand. It struck me as a really good idea. Just like a corporate brand it is what others say and how they perceive you that amounts to your personal brand, not what you think necessarily. However, knowing … Continue reading Your personal Brand – do you know your core value proposition?