“Your Brand is what people say about you when you are not in the room”


Jeff Bezos once famously said that your brand is what people say about you when you’re not in the room. Today we have platforms that allow us to listen to what people of saying and these are really a gift. Social networks, blogs, You Tube, Review sites like WOMO all give us access to understanding … Continue reading “Your Brand is what people say about you when you are not in the room”