Skip to content
  • Home
  • Why Us?
    • Dan MacInnis – Customer Centric Marketer
    • My Story
    • About Us
    • Stuff we’re into!
    • Podcast – Dan’s Radio Show
    • Contact
    • Privacy Policy
  • Strategic Service Design
    • Customer Centric Marketing
    • Customer Journey Mapping
    • Customer Centric Auditing Tools
    • Buyer Persona Strategy
    • Review Process for Customer Centricity
  • Employee Culture
    • Creating a great culture is something you can immediately feel if you have got right!
  • Customer Insight – Yeah right I talk to customers!

Strategic Service Design

humanising services

Tag: objectives

Start with the vision

Posted on August 17, 2009 by danmac30 in small business marketing

I have been working with a client over the past few months and we have been going back and forth with marketing strategy and in the end we have had to come back full circle to what is their vision. It has made me ask many questions. Here are a list of strategic questions you … Continue reading Start with the vision →

Tagged mission, objectives, Strategic planning, visionLeave a comment

Contact Danielle

0400507037 daniellemacinnis.com www.macinnismarketing.com.au danielle@macinnismarketing.com.au Skype: danmac30 Twitter: danmac30
MacInnis Marketing Blog at Blogged

My new book: Marketing tips for small businesses

Marketing Tips for Small Businesses
Marketing Tips...
By Danielle MacInnis
Book Preview

RSS My Podcast

  • Webinar 3
  • Webinar 2: How to market your business during this challenging COVID environment
  • Webinar 1. Marketing During the COVID

Join our free online marketing training for small business

Fill out my form!

RSS Join the conversation blog on social media

  • An error has occurred; the feed is probably down. Try again later.

RSS MacInnis Marketing – subscribe

  • An error has occurred; the feed is probably down. Try again later.

Marketing Coaching packages to become a guru

Fill out my form!

MacInnis Marketing Free Online Business Audit Survey

Fill out my form!

Admin tools

  • Basecamp – project manager tool
  • Need a virtual assistant
  • Snobs – virtual assistant service
  • Virtual Assistance

Affiliate programs

  • Affiliate marketing programs
  • Affiliate scout – list of affiliate programs
  • Amazon affiliate program
  • Clickbank
  • Ozaffiliate.com
  • U-tube on how affiliation programs make money

Analytic web tools

  • Compete – compare web stats with competitors
  • Crazy egg – analysis your website
  • Eyetracker
  • Facebook grader
  • Google Analytics
  • Grader tools for social media
  • SEOBOOK – keyword search
  • SEOoz – Search engine optimisation tools
  • Site tracker
  • Spyfu – spy on your competitors
  • twitter grader

Blog tools

  • Australian Pioneer top marketing blogs
  • blog grader
  • Blog lines
  • Blog Search engines
  • Copy blogger
  • Feedblitz – set up RSS feed
  • Join the conversation
  • Measuring blogs and other social media
  • Power 150 marketing blogs
  • Small business blog directory
  • Social Marker – bookmarking site
  • Top listings for Blogs
  • Top Marketing blog

Blogroll

  • MacInnis Marketing – My website
  • Mark MacInnis Architect
  • Subscribe to my blog
  • Top listings for Blogs

branding

  • Personal brand blog

Business coaching

  • Greenlight community – coaching
  • Jack Welch
  • My strategic marketing services
  • Qbiz Consulting – accounting and business advise

Communication tools

  • Article Marketer – distributes your articles online
  • Box Net – file storage
  • Brand strategy pdf
  • Cluey copywriters
  • ilink for online conferencing and communicating – webinars
  • Jing – create webcasts for free
  • Logo Makers – design your own logo
  • Lulu – publish online
  • Mind Map Software
  • Red Hot Copy
  • Screencast – store and distribute webcasts
  • Slideshow
  • Snagit
  • Stock images

CRM tools

  • Campaign Monitor CRM tool
  • Constant contact – CRM tool for lead gen
  • CRM – Zoho – free tool
  • First Wave software
  • Hubspot CRM software
  • Jigsaw.com
  • Office Auto Pilot
  • Send Pepper Software
  • Whitepaper – CRM guide

customer insight

  • Customer insight article
  • Customer insight company
  • Emarketer – Research on digital media
  • Emnos
  • http://Demographicsnow
  • Market research site
  • Market research website
  • Marketculture blog
  • Torque

customer review sites

  • Cnet – IT product review
  • Consumer reports
  • Customer review
  • Devlib
  • epinions
  • How stuff works
  • Peeplo
  • Product review sites
  • Product review sites

Email Marketing / Autoresponders

  • Article on autoresponders
  • Autoresponder
  • Bigresponse
  • Direct Mail
  • Email Marketing
  • Emailer
  • Get response
  • icontact
  • JVlistpro
  • Sales and Marketing resource for email marketing

Marketing Staff

  • A creative professional services team
  • Elance
  • Guru – freelance web for work opportunities or to contract someone
  • Virtual Assistant Network

Marketing training

  • Brighttalk
  • Hubspot – marketing tools
  • itunes – podcasts
  • Marketing Sherpa – marketing advice
  • Marketing training coaching packges for SMB
  • My toolbar of all my resources
  • New marketing training by hubspot
  • Slideshare – sharing slide presentations
  • Top 50 marketing blogs

Podcasting

  • How to podcast (pdf)
  • Jay's podcast on podcasting – vgood!
  • Marketing Geek podcast
  • My podcast on podcasting
  • Podbean – podcasting tools
  • Podcast directories
  • Podcast directory
  • Podcast directory submission
  • Podcast music – add free music to your podcast
  • Podcast tips
  • Podcasting blog
  • Podcasting workshop
  • Podcasting workshop
  • Poll on Podcasting
  • Small Business Podcasting kit
  • Upstream tv – create your own show

PR tools

  • Helpreporter
  • How to get PR
  • Pitch Engine
  • PR release grader from Hubspot
  • PR Wire
  • Seek Media
  • Your pitch sucks

SMB business advice

  • Blog conversation agent
  • Caswell corporate coaching
  • CK – great blogger for small biz
  • Greenlight community – coaching
  • My toolbar of all my resources

SMB marketing tools

  • Alltop marketing blogs
  • Bebiz internet marketing software
  • Connect Marketing – small business marketing site
  • Duct Tape Marketing
  • Free Marketing Tool Kit
  • How to grow sales with Marketing
  • Hubspot – marketing tools
  • Inc Com
  • MacInnis Marketing – My website
  • Marketing Sherpa – marketing advice
  • My strategic marketing services
  • My toolbar of all my resources
  • Product 180 value proposition guy Steve
  • Psychology of Marketing
  • Small Business advice site – David Koch (Kochie)
  • Small Business grants
  • Small Business Network
  • Snobs – virtual assistant service
  • St George Small business Mentoring program
  • Start up nation
  • Strategic Growth Concept
  • Top links – online business tools

social marketing tools

  • 12 essential tips with social media
  • Join the conversation
  • Marketing Content Strategy Map
  • My social network
  • Social media glossary
  • Twellow – twitter yellow pages
  • twitter apps
  • Upstream tv – create your own show

Survey tools

  • Free survey tools
  • Online survey
  • People Pulse
  • Poll Daddy – surveys and polls
  • Survey Monkey
  • Vista Survey
  • Wufoo – form creation free

Templates

  • Business coach templates
  • Hubspot – marketing tools
  • Microsoft Word templates – Klariti
  • Templates – internet
  • Vistaprint – create marketing materials online

Website tools

  • Adsense by google
  • CityMax website creater software
  • Stat Counter
  • Tiny URLs
  • Web grader
  • Web storage
  • webcopyplus
  • Widget box for new graphic sortcuts
  • Woothemes – add layout graphic template to your wordpress

MacInnis Marketing Services

  • About Us
  • Beauty Business Marketing
  • Book a Marketing Strategy Session
  • Brand Me Baby!
  • Brand Strategy Process
  • Busines Model Success Story
  • Business Coaching – I need some help!
    • Workshops to Fast Track Your Marketing
  • Buyer Persona Strategy
  • Competitive Advantage for Business
  • Contact
  • Content Marketing and Asset Libraries
  • Customer Centric Auditing Tools
  • Customer Centric Marketing
    • Creating a great culture is something you can immediately feel if you have got right!
    • Strategic Service Design
  • Customer Insight – Yeah right I talk to customers!
  • Customer Journey Mapping
  • Customer Success Stories – Our Raving fans!
  • Dan MacInnis – Customer Centric Marketer
  • Digital Marketing E-News
  • Digital Marketing E-newsletter
  • Digital Strategy
  • Employee Culture
  • How to Engage Us
  • How To Resources – Gotta love that free stuff!
    • How To Webinars
  • How to use low cost marketing tools to attract customers
  • Internal Brand Success Story
  • Makeup Artist
  • Marketing Objectives
  • Marketing Plan Success Story
  • Marketing Seminar
  • Marketing Strategy – Start with your plan
  • Marketing Strategy – What are we doing and Why?
  • Marketing Templates
  • Media Coverage – shucks, they just love us!
  • My story
  • My Story
  • Online Marketing Success Story
  • Our Clients
  • Our E-News and Blog
  • Our Marketing Library
  • Our Media
  • Our Resources
    • Social Media Expert
  • Our Success Stories
  • Our Team and Partners
  • Podcast – Customer Centric Marketing
  • Privacy Policy
  • Re-branding for new business
  • Review Process for Customer Centricity
  • Sales and Marketing Tools – I want the shiny new stuff!
  • Sales Resources
  • Small Business – Service based
  • Small business marketing
  • Social marketing expert
  • Social Media – Should I be doing this stuff?
  • Stuff we’re into!
  • Thanks for signing up
  • The Accounts Studio Success Story
  • The Simple Marketing System
  • The Simple Marketing System – Marketing in A Box
  • Unique Value Proposition Success Story
  • Website Creation Process
  • What my clients say
  • Why we are special?
  • Workshops – Come learn in a group setting
    • Speaking Gigs

My marketing tips in 1 minute

MacInnis Marketing Minute

Sales resources

Click through to see the plexo
openPlexo({

Forms for your website

Website marketing advice

Follow me on twitter

  • State of Play - Nielsen nielsen.com/us/en/insights… 2 days ago
  • ‘TikTok has changed the game for small brands’: Little Dot Studios’ Jade Raad econsultancy.com/tiktok-authent… 1 week ago
  • How to save money as a small business macinnismarketing.com.au/blog/how-to-sa… via @danmac30 1 week ago

Bookmark me!

Bookmark and Share

Discussion forum

What is Customer Cen… on How to work with Us
What is Customer Cen… on 92% say their business needs t…
admin on Creating a purpose driven orga…
jasonvoibm Van Orden on Creating a purpose driven orga…
difference between b… on Social media is the new word o…

Recent Posts

  • What is Customer Centric Marketing?
  • Why do your customers choose you?

Blogged

”MacInnis ”MacInnis
  • Follow Following
    • Strategic Service Design
    • Already have a WordPress.com account? Log in now.
    • Strategic Service Design
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar