You know how sometimes the universe keeps sending you the same message? Like if you are interested in buying a new red car all you see is red cars or if you want to be pregnant, all you see is pregnant women. Well, I must be focused on purpose and passion of a small business … Continue reading What’s your sentence?
The first question businesses often face when creating their vision or strategic direction is that of what are we going to sell or business model? Perhaps more important questions according to Tom Peter's latest book, The Little BIG Things are "who do we intend to be? Why are we here? What's the point?" Customers and employees … Continue reading Who do we intend to be? Why are we here? What’s the point?
I have been working with a client over the past few months and we have been going back and forth with marketing strategy and in the end we have had to come back full circle to what is their vision. It has made me ask many questions. Here are a list of strategic questions you … Continue reading Start with the vision