If 2% of the sales happen at the first meeting, what happens to that other 98%!


"2% of sales occur at the first meeting; the other 98% will only happen once a certain level of trust has been established". There has never been a better reason for follow up than that quote from Robert Clays research. People in business often hope and expect to do business the first time they meet a … Continue reading If 2% of the sales happen at the first meeting, what happens to that other 98%!

Not sure about marketing automation? Learn more


Before the internet and social networks buyers had limited ways to obtain the information they needed and so the sell controlled the buying process. Today we are more informed and armed with more resources than ever but we still want to learn at our own pace. They want certain information, assurance, evidence, hand holding and explanations … Continue reading Not sure about marketing automation? Learn more

Where is your list of customers and prospects?


Most of you understand the value of building a list of customer contact details. However fewer of you understand that suppliers, PR and prospects are equally important. To do this effectively you need to have a customer database to manage and segment these lists so you can use this information effectively. Today if you are … Continue reading Where is your list of customers and prospects?

Business out of control? You need a marketing system.


How we solve your marketing issues? The pain we solve. We know that as a small business owner, it is likely that you are so busy doing the business, that you don’t have the time to think about it strategically. If you do have a business plan, it’s likely to be in your head. This … Continue reading Business out of control? You need a marketing system.