If 70% of us pick up a smart device to learn about you, what do we find?


In 2012 Google Published ZMOT: Winning the Zero moment of truth. I did an post on this in the impact of multi-devices some time ago. You might think that you have a website, so you are fine right? We now know that customers are checking out 10 sources about us before they engage. In 2010 /2011 … Continue reading If 70% of us pick up a smart device to learn about you, what do we find?

We have gone from one to one to one to many


Share experiences is influencing how consumers and companies connect. we are using social channels to communicate our frustrations because we can reach our network and make a dent or a difference. Word of mouth has always been around but now we can share from one to one to one to many. We are defining what … Continue reading We have gone from one to one to one to many