Your personal brand Vs your company


I was speaking with a client the other day and he suggested I need to separate  me Dan the person,  from MacInnis Marketing the brand. This statement got me thinking. Is this advisable or even possible when you are a small business delivering a service? The personality of the brand MacInnis Marketing is all tied … Continue reading Your personal brand Vs your company

The quick guide to using social media


As a relative newcomer to social media (last 3 months) I have been chasing the curve to try and understand how to use tools like twitter, linkedin, and facebook. I have used these tools for sometime for personal use but now are uncovering the fantastic potential as a business tool to enter the conversation with … Continue reading The quick guide to using social media