Your personal brand Vs your company


I was speaking with a client the other day and he suggested I need to separate  me Dan the person,  from MacInnis Marketing the brand. This statement got me thinking. Is this advisable or even possible when you are a small business delivering a service? The personality of the brand MacInnis Marketing is all tied … Continue reading Your personal brand Vs your company

Engaging the customer – that’s all it’s about!


I read a great quote from Ardath Albee "Early stage content is not about your product. Your company is the only entity that truly cares about your product. What people care about is what your product enables them to achieve. But, at the early stage, prospects don’t even care about that. Whatever their situation, they’re … Continue reading Engaging the customer – that’s all it’s about!

Customers buy for their reasons not yours. 5 ways to join their conversation.


How many times do I have to say it. It is all about them, not you. They don't care about you. Still, I am constantly confronted by businesses that continue to focus on themselves and not their customers. Today the tide has well and truly turned. Everywhere  you can see how the customer is controlling … Continue reading Customers buy for their reasons not yours. 5 ways to join their conversation.