“Your Brand is what people say about you when you are not in the room”


Jeff Bezos once famously said that your brand is what people say about you when you’re not in the room. Today we have platforms that allow us to listen to what people of saying and these are really a gift. Social networks, blogs, You Tube, Review sites like WOMO all give us access to understanding … Continue reading “Your Brand is what people say about you when you are not in the room”

What is your secret sauce?


Are you memorable or boring? Are you safe or unpredictable? In small business it is important that you are creating something your customers feel compelled to shout about. How do you do this? What is your secret sauce? Well I believe it has something to do with the customer experience you provide.  The Dijuluisgroup is a … Continue reading What is your secret sauce?

What is your secret sauce?


Are you memorable or boring? Are you safe or unpredictable? In small business it is important that you are creating something your customers feel compelled to shout about. How do you do this? What is your secret sauce? Well I believe it has something to do with the customer experience you provide.  The Dijuluisgroup is a … Continue reading What is your secret sauce?

Your personal brand Vs your company


I was speaking with a client the other day and he suggested I need to separate  me Dan the person,  from MacInnis Marketing the brand. This statement got me thinking. Is this advisable or even possible when you are a small business delivering a service? The personality of the brand MacInnis Marketing is all tied … Continue reading Your personal brand Vs your company

5 ways to capture customer insights


When I first visit with a new client the first thing I ask is, "Do you talk with your customers?"  I am often surprised to hear that many don't.  This is one of the first check points or pulses in marketing,  as this insight is pivotal to how you can strategically manage your business. This … Continue reading 5 ways to capture customer insights