What is your secret sauce?


Are you memorable or boring? Are you safe or unpredictable? In small business it is important that you are creating something your customers feel compelled to shout about. How do you do this? What is your secret sauce? Well I believe it has something to do with the customer experience you provide.  The Dijuluisgroup is a … Continue reading What is your secret sauce?

Engaging the customer – that’s all it’s about!


I read a great quote from Ardath Albee "Early stage content is not about your product. Your company is the only entity that truly cares about your product. What people care about is what your product enables them to achieve. But, at the early stage, prospects don’t even care about that. Whatever their situation, they’re … Continue reading Engaging the customer – that’s all it’s about!