Lead gen is no longer downloading an "e-book" according to Good Technology. Today's buyer wants to take a self-directed journey that they control. According to Brian Solis new book The Future of Business, we don't only want to take the journey, we want to connect and share it and discuss it like we always have, … Continue reading Customer-Centric Marketing: Learning from customers helps increase lead quality 130%, Sales-accepted leads 40%
We believe there is no more important approach to your marketing than a customer centric one! You are always competing for your buyer’s mindshare with several competitors and a long list of other priorities. In order to successfully win their attention, your communication must demonstrate that your focus is on them. This requires an understanding … Continue reading Competing for customer’s mindshare
Strategic Service Design. This methodology has been used to create innovative products and services for sometime but no one has taken this approach to create customer experiences that ensure that your customers feel your empathy, care and support. It is the touch points and memorable moments that you create that can propel your business in … Continue reading Customer Experience is the best marketing you can do!
A great article in Marketing Management magazine this month Lippincott a branding strategy company identifies some great insights around why marketing is getting harder because of our customers amplifying every little experience they have, good or bad online. There is no so many forums that is is hard for a small business or any business … Continue reading Spending more marketing dollars inside your company gives a better ROI
Customers mean a lot more to us as small business owners than large corporates. We know our clients names, we understand their businesses and we ask lots of questions. Well we should! Customer-centric marketing means to fulfill all the needs and wants of each customer with a passion to succeed, and doing it with a … Continue reading Customer Centric Marketing is the new competitive advantage for Small Businesses