Before the internet and social networks buyers had limited ways to obtain the information they needed and so the sell controlled the buying process. Today we are more informed and armed with more resources than ever but we still want to learn at our own pace. They want certain information, assurance, evidence, hand holding and explanations … Continue reading Not sure about marketing automation? Learn more
Most of you understand the value of building a list of customer contact details. However fewer of you understand that suppliers, PR and prospects are equally important. To do this effectively you need to have a customer database to manage and segment these lists so you can use this information effectively. Today if you are … Continue reading Where is your list of customers and prospects?
Listen to this article as a podcast. I have been consulting for some time now and it seems to me that small business are in the driver seat in being able to cherry pick from some of the best systems and tools about there (many free) to drive their marketing. Here are a list of … Continue reading 5 key steps to building your marketing toolkit
Alternatively listen to this article as a podcast. No one seems to be talking about it, but surely it is the next step. The intersection between social media and CRM tools. How do we leverage the conversation we are now having with the customer and the use of our customer relationship management engine? CRM + … Continue reading CRM and how it intersects with social media – the next step