Who do we intend to be? Why are we here? What’s the point?


The first question businesses often face when creating their vision or strategic direction is that of what are we going to sell or business model?  Perhaps more important questions according to Tom Peter's latest book, The Little BIG Things are  "who do we intend to be? Why are we here? What's the point?" Customers and employees … Continue reading Who do we intend to be? Why are we here? What’s the point?

Why is it important to have a business model?


First question, what is a business model? A business model is a framework, the engine room that you use to run and have visibility to your business. It answers the questions for all business decisions that you make. How do you intend to make money and what model will you use to sustain your business. … Continue reading Why is it important to have a business model?