Where sales and marketing intersect that’s the new competitive advantage.


Does this comment ring true for you? Do you just use word of mouth and hope for the best? "After several years of word-of-mouth (lazy) selling, we recently decided to invest a fixed percentage of revenues to kick-start our sales and marketing program. Believe me - it is easier to build you business around a … Continue reading Where sales and marketing intersect that’s the new competitive advantage.