Is your content a commodity? Why you need to think like a producer.


"Marketing is broken. Social media won’t save it. Online ads won’t reinvent themselves. Google’s acquiring. Public relations is changing. The music industry is reinventing itself. The movie business is struggling. Newspapers are dying. Your email inbox is full. Your mobile device is always on. Your DVR is recording. Your iPad apps are updating. I don’t … Continue reading Is your content a commodity? Why you need to think like a producer.

Are you talking all about you, AGAIN?


When I look at your website can I tell that you get me? I mean if you really understand my needs, or is it all about you? I am not interested in all about you. The problem with the majority of websites and I dare say most marketing materials, is  that they shows a distinct … Continue reading Are you talking all about you, AGAIN?

Key functions of a brand for a small business


What is a brand? The collections of perceptions about your company. Brand is not just a packaging, tag-line and logo. Brand is every interaction with your customers. The perceptions your customers have about your brand, influences whether they choose you over a competitor. Brand is more than a logo. Do you have brand recognition or … Continue reading Key functions of a brand for a small business

What is a brand? Key functions


What is a brand? The collections of perceptions about your company. Brand is not just a packaging, tag-line and logo. Brand is every interaction with your customers. The perceptions your customers have about your brand, influences whether they choose you over a competitor. Brand is more than a logo Do you have brand recognition or … Continue reading What is a brand? Key functions

Your personal brand Vs your company


I was speaking with a client the other day and he suggested I need to separate  me Dan the person,  from MacInnis Marketing the brand. This statement got me thinking. Is this advisable or even possible when you are a small business delivering a service? The personality of the brand MacInnis Marketing is all tied … Continue reading Your personal brand Vs your company