Are you talking all about you, AGAIN?


When I look at your website can I tell that you get me? I mean if you really understand my needs, or is it all about you? I am not interested in all about you. The problem with the majority of websites and I dare say most marketing materials, is  that they shows a distinct … Continue reading Are you talking all about you, AGAIN?

Key functions of a brand for a small business


What is a brand? The collections of perceptions about your company. Brand is not just a packaging, tag-line and logo. Brand is every interaction with your customers. The perceptions your customers have about your brand, influences whether they choose you over a competitor. Brand is more than a logo. Do you have brand recognition or … Continue reading Key functions of a brand for a small business