It’s difficult to start a business, let alone learn how to market it. It’s not uncommon for new and small business owners to find themselves in the marketing role and quickly becoming overwhelmed. Don’t worry, we’re here to help. There are marketing basics that are important to every small business owner. Marketing is not an expense it’s an investment and it’s important to have a clear understanding on where to start investing. If you can get this, you are one step ahead. See our Marketing Objectives Mud Map below that covers some of the basics. Listen to me explain this model here.