Shortcuts for small business marketing
We love sharing our knowledge and other marketing expertise from the best in the business and this is where we do it! We know it is hard for small businesses to keep abreast of the ever changing marketing landscape. Use our podcast series or our How Too videos to keep up to date with it all.
Quick 5 minute videos showing how to set up some key marketing tools as a small business.
Skype call recorder – record conversations online
Fiverr – voice over and artwork
Podomatic to host podcasts
Garage band – edit podcast (Mac)
Audacity – (PC)
Blog Talk Radio – do it with them for the newbie.
Itunes to load episodes.
Facebook for business
How to set up a Facebook Page and new since April
Lynda.com is a great self learning site for just about every software.In this link they show you how to set up a wordpress blog site.
Lynda.com again shows you how to set up WordPress as a self hosted blog or website. Must see viewing.
Getting Aussie Businesses Online is a great resource to get a profile online quickly. Their video is worth a look. This might suit you if you just want a single page or simple website presence.
This tutorial gives you quick tips to set up google analytics for your website or blog. Also is an overview of google.
This site gives you a great tool for improving your site’s SEO (search engine optimisation – or chances of being found on the web!) Watch this tutorial by the DIYSEO guys and you will want to try it out!I also use hubspot’s webgrader.
Lynda.com gives some great visual tips in the short videos on google Analytics.
Here is a 2 minute video on why and how to list your small business on google places.
Katie Gives some great hints to improve your page rank. Check it out.
In this demo I walk you through how to use zoho as a customer relationship management tool. How to capture your customer details, and send emails. Also how it can be used as a forecasting tool for your small business.Also here is the overview video from Zoho.
Mailchimp is my preferred email software
You can now set up google alerts to see what is being said about you, or any subject on the web. I show you how and the use of other tools like google reader to read RSS feeds and Slide Share to view great presentations.
In this tutorial I hand over to the boys at dropbox to walk you their animation on dropbox a great file sharing application.
How to embed a link short cut into an email, blog or word document.
This u-tube is an overview of Google apps.
This tutorial gives you tips on how to use Wufoo as a survey and form generator for your website.
This short animation of the power of social media.
Lynda Training on social media marketing general overview.
Quick tips to add your profile to Linked In.
Using Linked in to network and increase your professional online status.
Again Mari Smith gives us the good advice on Foursquare and Facebook.
Every small business should be aware of social media and how to leverage it. This u-tube video answers the question, should I be have a profile on social media sites?
Mari Smith is a guru of social media. Her video is packed with tips of how to use video as part of your social media strategy as a small business.
How you use Foursquare as a marketing tool for small business
The above link is a summary on the findings on the Social Media Marketing Industry Report from Social Media Examinar for 2010.Here is the link to the report
How to use sprout social to view your social media profiles and Twitter Feed to automate your tweets and that of others you admire.
A introduction to quora a Q and A tool for the internet where you can connect with like minded professionals and build your expertise status.
Katie gives a great demo on how to automatic tweet your favourite content
This is a fantastic resource for small businesses. The tips that Aliza shares on how to use online tools to build your small business is better than anything I could create.
Susan Bratton’s Conversion Triggers is a great resource for Persuasion Marketing. The copywriting, and other tools are brilliant.
If you find this information useful sign up for our marketing minute newsletter packed with tips and how toos!
How to create a compelling value proposition from Rain Selling