E-marketing more effective than traditional networking!


"An e- marketing approach will generate far more leads, is less time consuming and you can target a much wider potential market. Customers want value first and welcome the ability to 'test drive' your product first - your website is where they can see and do this. It is also the best place to develop a strong … Continue reading E-marketing more effective than traditional networking!

Trust Agents – Play Nice!


just finished reading Trust Agents byChris Brogan and Julien Smith and I have got to say that it is a good read. The philosophy that I believe that the book is based on is play nice.  This resonates with those of us who have a nature that is helpful, considerate and authentic. For those of us … Continue reading Trust Agents – Play Nice!

So how are you doing on getting found on the web?


There are some really great tools out there to help you monitor how you are going with your presence on the web. Here are some that I have found useful. 1. Google analytics - this once you set up the piece of code on each page of your site can be a great source of … Continue reading So how are you doing on getting found on the web?

How to create a u-tube video


I tried it and it is easy. Why not investigate creating your own video on u-tube?I did it with the web cam but with  a small outlay of a hand-held camera $250 and tripod $50 and some lighting  you could create  a really professional  way to demonstrate your product or expertise. Hubspot have some great … Continue reading How to create a u-tube video

My top podcasts for small business.


A really fast way for a small business to get up to speed with marketing and new marketing technologies is to listen to podcasts. They have an advantage over many other mediums. They are current - you have access to some of the thought leaders in marketing today Quick to listen to - most are … Continue reading My top podcasts for small business.

Social media metrics – how do you measure your activities?


Hubspot have a great grading tool that can help measure just about everything.http://www.grader.com/ Here are some of my results. The real value of these tools I believe is the relationships you foster, the status you gain as an expert and the leads or customers that they can ultimately create. However it is nice to be … Continue reading Social media metrics – how do you measure your activities?

Fragmentation of traditional media channels – a real opportunity for small business


Fragmentation. As consumers seem to start abandoning traditional media channels opting instead to customize their viewing via ipod, Internet tv, etc is there a real opportunity for small business to capitalise? I think so. Eric Tsai in his blog 3 Ways to Capitalize on the Destruction of Traditional Media and Embrace Social Media is on … Continue reading Fragmentation of traditional media channels – a real opportunity for small business