"An e- marketing approach will generate far more leads, is less time consuming and you can target a much wider potential market. Customers want value first and welcome the ability to 'test drive' your product first - your website is where they can see and do this. It is also the best place to develop a strong … Continue reading E-marketing more effective than traditional networking!
just finished reading Trust Agents byChris Brogan and Julien Smith and I have got to say that it is a good read. The philosophy that I believe that the book is based on is play nice. This resonates with those of us who have a nature that is helpful, considerate and authentic. For those of us … Continue reading Trust Agents – Play Nice!
There are some really great tools out there to help you monitor how you are going with your presence on the web. Here are some that I have found useful. 1. Google analytics - this once you set up the piece of code on each page of your site can be a great source of … Continue reading So how are you doing on getting found on the web?
I tried it and it is easy. Why not investigate creating your own video on u-tube?I did it with the web cam but with a small outlay of a hand-held camera $250 and tripod $50 and some lighting you could create a really professional way to demonstrate your product or expertise. Hubspot have some great … Continue reading How to create a u-tube video
A really fast way for a small business to get up to speed with marketing and new marketing technologies is to listen to podcasts. They have an advantage over many other mediums. They are current - you have access to some of the thought leaders in marketing today Quick to listen to - most are … Continue reading My top podcasts for small business.
Hubspot have a great grading tool that can help measure just about everything.http://www.grader.com/ Here are some of my results. The real value of these tools I believe is the relationships you foster, the status you gain as an expert and the leads or customers that they can ultimately create. However it is nice to be … Continue reading Social media metrics – how do you measure your activities?
Fragmentation. As consumers seem to start abandoning traditional media channels opting instead to customize their viewing via ipod, Internet tv, etc is there a real opportunity for small business to capitalise? I think so. Eric Tsai in his blog 3 Ways to Capitalize on the Destruction of Traditional Media and Embrace Social Media is on … Continue reading Fragmentation of traditional media channels – a real opportunity for small business