Start the new financial year with a simple marketing system


Too many small businesses put marketing in the too hard basket. Worse still they take a passive approach and believe if they just keep doing a good job the referrals will fuel their business growth! When times are good this might just work, but waiting for the phone to ring rarely works. As a small … Continue reading Start the new financial year with a simple marketing system

E-marketing more effective than traditional networking!


"An e- marketing approach will generate far more leads, is less time consuming and you can target a much wider potential market. Customers want value first and welcome the ability to 'test drive' your product first - your website is where they can see and do this. It is also the best place to develop a strong … Continue reading E-marketing more effective than traditional networking!

How did you start to market your small business? Read the stories


Laura Lake marketing guru had a great post inviting small businesses to share their stories about how they started their businesses. Thought it was a really good idea. Here is mine. Why not share your ideas? Do You Marketing a Product or a Service?: I market a service - my own small business marketing consultancy. … Continue reading How did you start to market your small business? Read the stories

What is your secret sauce?


Are you memorable or boring? Are you safe or unpredictable? In small business it is important that you are creating something your customers feel compelled to shout about. How do you do this? What is your secret sauce? Well I believe it has something to do with the customer experience you provide.  The Dijuluisgroup is a … Continue reading What is your secret sauce?