Why your customers by from you and not your competitors is a key strategic marketing question that is harder to answer than ever before.The competitive landscape has changed and commoditisation of products and services has given rise to the focus on customer retention and differentiation based on the "how you provide a service or product".The … Continue reading Why do your customers choose you?
Is your business sucking the life out of you? What are your goals for 2014 as a small business owner? There is something about the comfort of an old t-shirt as p.js or a nice pair of warm socks that keeps you turning back for things of comfort. I guess the same can be said … Continue reading Kick start your business 2014
I was asked the other day to explain the role of a marketing manager. It is a good question because it has changed so much over the past few years. I love this Gartner map that outlines all the areas that a marketer needs to be across today. Lets look at each section in turn. … Continue reading The Future of Marketing
All of the information that the human race has created from the start of time till 2003 is 5x a-bytes now every 2 days we are creating 5 X a-bytes. Every day the average person today processes more data in a single day than a person did in 1500's in an entire lifetime. We now have … Continue reading Big data allows us to take create new insights and connections that were not possible even five years ago.
As the bigger your business becomes, does it become more removed from your customers? Do you talk to your customers? I don't mean just a one night stand. Doing the odd tweet, blog post or facebook update. I mean building a relationship, insight and collaborating. Do you see your customers more as data points, in … Continue reading Does your business have an intimacy problem?
What else can you do to stand out from the crowd? Collaborate. Whether we like it or not customers are in the box seat. They choose to visit your website, view your ad or open your email and they can click delete, navigate to another page or change the channel in a nano second! As … Continue reading How to create a competitive advantage?
We can create, review, produce, consume, entertain, work and play all with a touch of a button. The digital age is has created The Age of the Customer. We are now in the boxseat as we have the resources to make us smarter than ever before. We now have access to tools that were only … Continue reading Are your touchpoints as smart as your customers?