Kick start your business 2014


Is your business sucking the life out of you? What are your goals for 2014 as a small business owner? There is something about the comfort of an old t-shirt as p.js or a nice pair of warm socks that keeps you turning back for things of comfort. I guess the same can be said … Continue reading Kick start your business 2014

How to create a competitive advantage?


What else can you do to stand out from the crowd? Collaborate. Whether we like it or not customers are in the box seat. They choose to visit your website, view your ad or open your email and they can click delete, navigate to another page or change the channel in a nano second! As … Continue reading How to create a competitive advantage?

Are your touchpoints as smart as your customers?


We can create, review, produce, consume, entertain, work and play all with a touch of a button. The digital age is has created The Age of the Customer. We are now in the boxseat as we have the resources to make us smarter than ever before. We now have access to tools that were only … Continue reading Are your touchpoints as smart as your customers?

If 70% of us pick up a smart device to learn about you, what do we find?


In 2012 Google Published ZMOT: Winning the Zero moment of truth. I did an post on this in the impact of multi-devices some time ago. You might think that you have a website, so you are fine right? We now know that customers are checking out 10 sources about us before they engage. In 2010 /2011 … Continue reading If 70% of us pick up a smart device to learn about you, what do we find?

Employee culture is too important to leave to chance


Your culture can make or break your brand but more importantly it can attract the right people who want to work for you and can helps people deliver their best work. Have you considered whether you are creating a purposeful culture? Have you got a list of values that are active and don't just consist … Continue reading Employee culture is too important to leave to chance

Is your customer at the centre of your business?


Currently I am reading a number of books on customer centricity and the latest is Outside In from the forester researchers Kerry Bodine and Harley Manning. Their research has outlined that we are not managing the customer experience very well so far and that we should really have an inside out approach to business with … Continue reading Is your customer at the centre of your business?

“Your Brand is what people say about you when you are not in the room”


Jeff Bezos once famously said that your brand is what people say about you when you’re not in the room. Today we have platforms that allow us to listen to what people of saying and these are really a gift. Social networks, blogs, You Tube, Review sites like WOMO all give us access to understanding … Continue reading “Your Brand is what people say about you when you are not in the room”