Surely a starting point for any small business is to profile their ideal customer. I mean have a clear vision of who they are. More than just a vague idea. The clearer you are able to describe your ideal customer, the greatest chance of you being able to attract them, maintain them and have them … Continue reading Profiling your ideal customer
Category: Sales skills
New way of selling – 15th July webinar
Customer collective article: Old way of selling: your phone rings and there is a pulse on the other end. You rush to your car to meet that prospect, you take him or her to lunch, and find out he has no budget and barely a brain. Waste of time, shattering of dreams. New way of … Continue reading New way of selling – 15th July webinar
Strategic Service Design 