The Future of Marketing


I was asked the other day to explain the role of a marketing manager. It is a good question because it has changed so much over the past few years. I love this Gartner map that outlines all the areas that a marketer needs to be across today. Lets look at each section in turn. … Continue reading The Future of Marketing

How to create a competitive advantage?


What else can you do to stand out from the crowd? Collaborate. Whether we like it or not customers are in the box seat. They choose to visit your website, view your ad or open your email and they can click delete, navigate to another page or change the channel in a nano second! As … Continue reading How to create a competitive advantage?

Multi-devices have enabled us to be the curators of our lives


We are a nation of multi-screeners. Most of our time is spent in front of a screen. 77% of us view TV with a device in our other hand. Google's latest research uncovers our cross-platform behaviour as we use multi devices often at the same time to achieve our goals. With technology advances in online … Continue reading Multi-devices have enabled us to be the curators of our lives

Business is social, your customers are asking for it


This video from Salesforce gives a good overview of how technology is changing our businesses. How do you collaborate with your customers? Have you embraced technology? Have you embraced social media? Learn why you should. Collaboration, marketing, selling and business is in a huge transformation. I see it every day. It is time to make … Continue reading Business is social, your customers are asking for it

Does your website get found in online search?


Here is some great information from GrowthPanel on how to determine if your website content meets your potential customer needs Search marketing is about gaining visibility on search engines when users search for terms that relate to your product/service/organization. For most companies, ranking highly in search results isn’t luck – it’s a result of solid effort … Continue reading Does your website get found in online search?