What is Customer Centric Marketing?


Customer-centric marketing is now becoming the new buzz word. I have been doing it for almost 20 years, but what actually is it? Is it a mindset, a business approach or system? A product-centric strategy (set your business model up to around the product or service you sell) is the model most companies on the … Continue reading What is Customer Centric Marketing?

Why do your customers choose you?


Why your customers by from you and not your competitors is a key strategic marketing question that is harder to answer than ever before.The  competitive landscape has changed and commoditisation of products and services has given rise to the focus on customer retention and differentiation based on the "how you provide a service or product".The … Continue reading Why do your customers choose you?

How to create a competitive advantage?


What else can you do to stand out from the crowd? Collaborate. Whether we like it or not customers are in the box seat. They choose to visit your website, view your ad or open your email and they can click delete, navigate to another page or change the channel in a nano second! As … Continue reading How to create a competitive advantage?

“Your Brand is what people say about you when you are not in the room”


Jeff Bezos once famously said that your brand is what people say about you when you’re not in the room. Today we have platforms that allow us to listen to what people of saying and these are really a gift. Social networks, blogs, You Tube, Review sites like WOMO all give us access to understanding … Continue reading “Your Brand is what people say about you when you are not in the room”

Customer-Centric Marketing: Learning from customers helps increase lead quality 130%, Sales-accepted leads 40%


Lead gen is no longer downloading an "e-book" according to Good Technology. Today's buyer wants to take a self-directed journey that they control. According to Brian Solis new book  The Future of Business, we don't only want to take the journey, we want to connect and share it and discuss it like we always have, … Continue reading Customer-Centric Marketing: Learning from customers helps increase lead quality 130%, Sales-accepted leads 40%