"Customer centricity is the ecosystem and operating model that enables a company to deliver a unique and distinctive customer experience." Doug Leather states in his book The Customer Centric Blueprint: Building and Leading the 21st Century Organisation. I had the pleasure of interviewing Doug this week. Like it or not, all customers are aware, vocal … Continue reading Customer Centricity as an Ecosystem
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on their roles in 2013. Incite uses crowd sourcing to discuss with marketing and communication executives key marketing questions. Customer centricity is starting to become a focus because of the social … Continue reading Customer Centricity has never been more important
Your culture can make or break your brand but more importantly it can attract the right people who want to work for you and can helps people deliver their best work. Have you considered whether you are creating a purposeful culture? Have you got a list of values that are active and don't just consist … Continue reading Employee culture is too important to leave to chance
"Simply put the purpose driven concept is based on the principal that when given a purpose the employee desires to strive to do more for the company because they feel that they are a valued part of the company. They are able to feel that they make a difference, and are more likely to look … Continue reading Creating a purpose driven organisation, why does your company exist?
A great article in Marketing Management magazine this month Lippincott a branding strategy company identifies some great insights around why marketing is getting harder because of our customers amplifying every little experience they have, good or bad online. There is no so many forums that is is hard for a small business or any business … Continue reading Spending more marketing dollars inside your company gives a better ROI