Are you making promises you can’t keep? Now you can’t hide.


Are you making promises you can't keep? Chances are you are and now you can't hide . There is so much pressure to deliver more than the competitor next door that it forces many small businesses to over commit and under deliver. When your service has become a commodity it is a pressure that is … Continue reading Are you making promises you can’t keep? Now you can’t hide.

Coles is listening to me, and won me back!


I must admit I am a bit of an Aldi shopper. Basically cos it is cheaper! A whole lot cheaper. I love Aussie Farmers and I do a bit of this too because I am so busy and it is convenient and supports local farmers which for me is important.  This weekend I was in … Continue reading Coles is listening to me, and won me back!

Q:Are your customers smarter than you? A: more than likely.


Smart Customers, Stupid Companies is a must read book. It details how we now as customers have access to more information than ever before, we have a microphone to share it and we know before we enter a conversation with you ten other competitors who we can go to at a click of a button. … Continue reading Q:Are your customers smarter than you? A: more than likely.

Customer Centricity has never been more important


As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on their roles in 2013. Incite uses crowd sourcing to discuss with marketing and communication executives key marketing questions. Customer centricity is starting to become a focus because of the social … Continue reading Customer Centricity has never been more important

Big data allows us to take create new insights and connections that were not possible even five years ago.


All of the information that the human race has created from the start of time till 2003 is 5x a-bytes now every 2 days we are creating 5 X a-bytes. Every day the average person today processes more data in a single day than a person did in 1500's in an entire lifetime. We now have … Continue reading Big data allows us to take create new insights and connections that were not possible even five years ago.