How do you measure social media?


How do you measure your social media? This is an interesting query because in my book social media has several purposes. Build a community, tribe, group - so numbers, attrition, new members is an important measurement Likability - engagement, shares, comments, forwards is a measure Take action - attend events, buy services or products, contact … Continue reading How do you measure social media?

Multi-devices have enabled us to be the curators of our lives


We are a nation of multi-screeners. Most of our time is spent in front of a screen. 77% of us view TV with a device in our other hand. Google's latest research uncovers our cross-platform behaviour as we use multi devices often at the same time to achieve our goals. With technology advances in online … Continue reading Multi-devices have enabled us to be the curators of our lives

Is your content a commodity? Why you need to think like a producer.


"Marketing is broken. Social media won’t save it. Online ads won’t reinvent themselves. Google’s acquiring. Public relations is changing. The music industry is reinventing itself. The movie business is struggling. Newspapers are dying. Your email inbox is full. Your mobile device is always on. Your DVR is recording. Your iPad apps are updating. I don’t … Continue reading Is your content a commodity? Why you need to think like a producer.

Should we be investing in social CRM tools?


Social business refers to this new paradox that we are all facing as small business owners. The way we do business is changing. Our customers want to connect with us in their preferred channels, not ours. This I can see already the line blurring the way we engage with customers. I am constantly checking email, … Continue reading Should we be investing in social CRM tools?

B2B and social buyer behaviour


Selling Through Social Media to Close More Leads InsideView This Info graphic explains some of the behavioural changes I am seeing in the B2B space. People are accessing, connecting and researching online and using social tools to do this. CRM social aggregators like Nimble and Inside View are giving a 360 view of customers. In … Continue reading B2B and social buyer behaviour