Multi-devices have enabled us to be the curators of our lives


We are a nation of multi-screeners. Most of our time is spent in front of a screen. 77% of us view TV with a device in our other hand. Google's latest research uncovers our cross-platform behaviour as we use multi devices often at the same time to achieve our goals. With technology advances in online … Continue reading Multi-devices have enabled us to be the curators of our lives

Should we be investing in social CRM tools?


Social business refers to this new paradox that we are all facing as small business owners. The way we do business is changing. Our customers want to connect with us in their preferred channels, not ours. This I can see already the line blurring the way we engage with customers. I am constantly checking email, … Continue reading Should we be investing in social CRM tools?

B2B and social buyer behaviour


Selling Through Social Media to Close More Leads InsideView This Info graphic explains some of the behavioural changes I am seeing in the B2B space. People are accessing, connecting and researching online and using social tools to do this. CRM social aggregators like Nimble and Inside View are giving a 360 view of customers. In … Continue reading B2B and social buyer behaviour

“70 percent of the buying process is now complete by the time a prospect is ready to engage with sales.”


In Phil Fernandez's book Revenue Disruption and CEO of Marketo, Phil espouses with abundant product information available online—such as customer reviews, peer evaluations, independent analysis, social network referrals, user generated content and more—the vast majority of buyers begin their buy cycle in a search engine or online, effectively circumventing sales people, completing the majority of their … Continue reading “70 percent of the buying process is now complete by the time a prospect is ready to engage with sales.”

A good marketing system will be working to generate leads, even when you’re not.


Unfortunately, most small  businesses  don't time, dedication, and skills needed to build a marketing and sales system that consistently produces results. Marketing is a task of communicating and motivating customers and prospects to engage with you..  People do business with people they know, like, and trust.  And a successful marketing system is designed to get … Continue reading A good marketing system will be working to generate leads, even when you’re not.