Smart Customers, Stupid Companies is a must read book. It details how we now as customers have access to more information than ever before, we have a microphone to share it and we know before we enter a conversation with you ten other competitors who we can go to at a click of a button. … Continue reading Q:Are your customers smarter than you? A: more than likely.
All of the information that the human race has created from the start of time till 2003 is 5x a-bytes now every 2 days we are creating 5 X a-bytes. Every day the average person today processes more data in a single day than a person did in 1500's in an entire lifetime. We now have … Continue reading Big data allows us to take create new insights and connections that were not possible even five years ago.
"2% of sales occur at the first meeting; the other 98% will only happen once a certain level of trust has been established". There has never been a better reason for follow up than that quote from Robert Clays research. People in business often hope and expect to do business the first time they meet a … Continue reading If 2% of the sales happen at the first meeting, what happens to that other 98%!
Before the internet and social networks buyers had limited ways to obtain the information they needed and so the sell controlled the buying process. Today we are more informed and armed with more resources than ever but we still want to learn at our own pace. They want certain information, assurance, evidence, hand holding and explanations … Continue reading Not sure about marketing automation? Learn more
How do you measure your social media? This is an interesting query because in my book social media has several purposes. Build a community, tribe, group - so numbers, attrition, new members is an important measurement Likability - engagement, shares, comments, forwards is a measure Take action - attend events, buy services or products, contact … Continue reading How do you measure social media?