All of the information that the human race has created from the start of time till 2003 is 5x a-bytes now every 2 days we are creating 5 X a-bytes. Every day the average person today processes more data in a single day than a person did in 1500's in an entire lifetime. We now have … Continue reading Big data allows us to take create new insights and connections that were not possible even five years ago.
We can create, review, produce, consume, entertain, work and play all with a touch of a button. The digital age is has created The Age of the Customer. We are now in the boxseat as we have the resources to make us smarter than ever before. We now have access to tools that were only … Continue reading Are your touchpoints as smart as your customers?
Before the internet and social networks buyers had limited ways to obtain the information they needed and so the sell controlled the buying process. Today we are more informed and armed with more resources than ever but we still want to learn at our own pace. They want certain information, assurance, evidence, hand holding and explanations … Continue reading Not sure about marketing automation? Learn more
John Jantsch from Duct Tape Marketing has created an awesome video and audio on how to create a Total Content System. This is so critical for a business today as our customers seek out content to solve their problems. As John states "The use of high quality, education based content has become an essential ingredient … Continue reading Creating a total content system
The Content Marketing Institute is a favorite resource for me and they have some great research into what B2B companies are using as great content format. This is a really good article by the Content Institute. B2B businesses are really ramping up on content. My hope is that they are really using the content in … Continue reading Content trends and what’s working