Why do your customers choose you?


Why your customers by from you and not your competitors is a key strategic marketing question that is harder to answer than ever before.The  competitive landscape has changed and commoditisation of products and services has given rise to the focus on customer retention and differentiation based on the "how you provide a service or product".The … Continue reading Why do your customers choose you?

Employee culture is too important to leave to chance


Your culture can make or break your brand but more importantly it can attract the right people who want to work for you and can helps people deliver their best work. Have you considered whether you are creating a purposeful culture? Have you got a list of values that are active and don't just consist … Continue reading Employee culture is too important to leave to chance

“2103 the age of the customer” according to Forrester Research


Great work wins business, a great relationship keeps it. Customer centric is the backbone of MacInnis marketing. Being customer centric is centring on the needs and wants of your customer. Focusing on understanding their problems, concerns and wants, not yours! Customer centric marketing is the result of building a solid relationship built on listening not forcing, manipulating someone to … Continue reading “2103 the age of the customer” according to Forrester Research

Content trends and what’s working


The Content Marketing Institute is a favorite resource for me and they have some great research into what B2B companies are using as great content format. This is a really good article by the Content Institute. B2B businesses are really ramping up on content. My hope is that they are really using the content in … Continue reading Content trends and what’s working

Co-creation as a business strategy


Back in 2009 I wrote an article about the intersection of CRM and social media. Basically,to summarise, I wrote about the customer driving their engagement with us as small businesses and the need to engage with them in the appropriate mediums that they choose to use. I also wanted to see some more aggregation of … Continue reading Co-creation as a business strategy

Businesses are from Mars and customers are from Venus


A major issue all businesses face is that of changing their internal measures and focus from that of what they need to be successful to that of thinking like their customers so they can solve their problems better and deliver a superior experience. These mindsets are in conflict and the internal pressures of running a … Continue reading Businesses are from Mars and customers are from Venus

Christmas in Australia is poised for an online shopping explosion.


Last year saw record shopping online in Australia and no doubt it will be a similar trend this year. IBS report states,"Revenue generated by Australian online retailers is expected to increase 8.3% per annum over the five years through 2012-13 and total $11.3 billion." FastDesign has some good highlights from an article: Trends in online … Continue reading Christmas in Australia is poised for an online shopping explosion.