What is a brand? Key functions


What is a brand? The collections of perceptions about your company. Brand is not just a packaging, tag-line and logo. Brand is every interaction with your customers. The perceptions your customers have about your brand, influences whether they choose you over a competitor. Brand is more than a logo Do you have brand recognition or … Continue reading What is a brand? Key functions

Fun is the core of a successful business.


"Fun is at the core of the way I like to do business and it has been the key to everything I’ve done from the outset. More than any other element, fun is the secret of Virgin’s success." —Richard Branson, CEO of Virgin What is your culture like? More than  any other element I believe … Continue reading Fun is the core of a successful business.

Your personal brand Vs your company


I was speaking with a client the other day and he suggested I need to separate  me Dan the person,  from MacInnis Marketing the brand. This statement got me thinking. Is this advisable or even possible when you are a small business delivering a service? The personality of the brand MacInnis Marketing is all tied … Continue reading Your personal brand Vs your company

Meeting unmet customer needs, creates market leadership


Chip Conley in his book Peak uses Maslow to define how companies should be reviewing their marketing strategy.  Basically he asks a couple of key questions. One taken from Peter Drucker is for companies to ask: What business are we in? And what are the unrecognised needs of our customers? Conley then gives some … Continue reading Meeting unmet customer needs, creates market leadership