In a recent survey by Incite we can see the radical shift between consumers and brands. Brands are reacting to a three-fold change in their relationship with their customers. 1. Customers have more power than ever before. 2. Thus, their expectation as to what constitutes ‘acceptable interaction’ with your brand is changing. 3. Consumer ‘location’ … Continue reading 92% say their business needs to get more closely aligned to their customer
Are you making promises you can't keep? Chances are you are and now you can't hide . There is so much pressure to deliver more than the competitor next door that it forces many small businesses to over commit and under deliver. When your service has become a commodity it is a pressure that is … Continue reading Are you making promises you can’t keep? Now you can’t hide.
What else can you do to stand out from the crowd? Collaborate. Whether we like it or not customers are in the box seat. They choose to visit your website, view your ad or open your email and they can click delete, navigate to another page or change the channel in a nano second! As … Continue reading How to create a competitive advantage?
Your culture can make or break your brand but more importantly it can attract the right people who want to work for you and can helps people deliver their best work. Have you considered whether you are creating a purposeful culture? Have you got a list of values that are active and don't just consist … Continue reading Employee culture is too important to leave to chance
CEO of Wholefoods, John Mackey new book Capitalism's moral code, he questions that the purpose of business is just to make money. He states that we should be thinking about business differently. He states "that business is the great creator value for other people and it's fundamentally a force for good in the world. And … Continue reading What’s your mission? Are you in it for the money or do you have a higher purpose?