Who do we intend to be? Why are we here? What’s the point?


The first question businesses often face when creating their vision or strategic direction is that of what are we going to sell or business model?  Perhaps more important questions according to Tom Peter's latest book, The Little BIG Things are  "who do we intend to be? Why are we here? What's the point?" Customers and employees … Continue reading Who do we intend to be? Why are we here? What’s the point?

Small Business is relationships.


Maybe we should have the discussion about how important your relationship with your staff and clients are. Truly differentiated is the real connection you can have with caring about these relationships. I say differentiated because unfortunately so many small business forget about this "CARING" factor and are too busy getting on with being busy. This … Continue reading Small Business is relationships.

Sales readiness – how ready is your sales team?


Research from the Training Industry has come up with top 5 issues that sales teams face. Top Five issues Value propositions that differentiate you from the competition Translating products and services information into solution stories Elevating messages to the executive buyer Assessing and responding to customer needs Handling objectives Great audio from the American Marketing … Continue reading Sales readiness – how ready is your sales team?

Where sales and marketing intersect that’s the new competitive advantage.


Does this comment ring true for you? Do you just use word of mouth and hope for the best? "After several years of word-of-mouth (lazy) selling, we recently decided to invest a fixed percentage of revenues to kick-start our sales and marketing program. Believe me - it is easier to build you business around a … Continue reading Where sales and marketing intersect that’s the new competitive advantage.

Do you understand the mechanics of your small business?


I was with a client the other day I it made me ask the question, do small businesses understand the mechanics or the business operating system of their business and how to control and leverage it? I would have thought so, but it does require some strategic thought. Here are some of the questions I would … Continue reading Do you understand the mechanics of your small business?