I am customer centric marketer that has been working in the field of Marketing for 20 plus years. For the last 12 months I have been investigating the service design methodology and how this is intersecting with service marketing. I have interviewed thought leaders on my podcasts, read everything I could find about touchpoint mapping, personna's, … Continue reading A Space to Think Project
Are you making promises you can't keep? Chances are you are and now you can't hide . There is so much pressure to deliver more than the competitor next door that it forces many small businesses to over commit and under deliver. When your service has become a commodity it is a pressure that is … Continue reading Are you making promises you can’t keep? Now you can’t hide.
I must admit I am a bit of an Aldi shopper. Basically cos it is cheaper! A whole lot cheaper. I love Aussie Farmers and I do a bit of this too because I am so busy and it is convenient and supports local farmers which for me is important. This weekend I was in … Continue reading Coles is listening to me, and won me back!
I was asked the other day to explain the role of a marketing manager. It is a good question because it has changed so much over the past few years. I love this Gartner map that outlines all the areas that a marketer needs to be across today. Lets look at each section in turn. … Continue reading The Future of Marketing
Smart Customers, Stupid Companies is a must read book. It details how we now as customers have access to more information than ever before, we have a microphone to share it and we know before we enter a conversation with you ten other competitors who we can go to at a click of a button. … Continue reading Q:Are your customers smarter than you? A: more than likely.