MacInnis Marketing was started in 2006 when with the support of her husband Mark, Danielle MacInnis decided not to go back to the corporate giants she had been working for and began her own business after her son Lachlan was born. This was a difficult decision after working for Hewlett Packard for over eight years as a senior product manager, but the challenge of starting a small business and balancing worklife was one that Danielle wanted to take head on.
By starting a small business from scratch and having 15 years of experience working for large companies, Danielle has developed some unqiue skills as a marketing consultant. Being able to see how important the strategy and big picture is, whilst balancing this with real actionable practical plans. Marketing is all about creating customers that know, like and trust you. To do this you really have to take the time to understand your customers and their needs, show them empathy and the rest will fall into place.
With MacInnis Marketing you won’t get a marketing plan that you stick in your top draw. We work with you to deliver an active practical marketing and sales plan that grows and develops with your business and ultimately becomes an important part of your overall business strategy.
MacInnis Marketings’ vision is to make practical marketing services available and affordable to every small business. We want the customers to love us and find us irreplacable. We strive to provide the sort of insight, marketing genisus and value that makes us unique. We achieve this by consistently demonstrating our commitment to our values:
- Integrity and Professionalism – being honest, independent and transparent in delivering you with the best marketing solution for your business.
- Passion for customers – being thoughtful by putting your needs first. By being personally invested by ensuring we deliver great value for your marketing dollar investment.
- Innovation and IT – keeping abreast of current marketing IT soultions and identifying the most affordable and suitable marketing technology for your small business.
- Sharing Knowledge – educating and communicating marketing information with you to improve your marketing knowledge and skill base.
- Creativity and fun – brainstorming, thinking outside the square, enjoying the process and constantly collecting great ideas for marketing in small business.
- Try to use the pay it forward principals -It begins with doing a favor for another person– without any expectation of being paid back.
Our Value proposition
The pain we solve
Let’s face it as a small business owner you are so busy doing the business, that you don’t have the headspace or the time to think strategically it! If you do have a business plan, it in your head. This creates stress and anxiety because very often you know what you should be doing but are not sure how to go about it or don’t have the resources to do it!
The best solution
Small businesses should be looking at how to grow strategically to protect their business for long term and this requires time, energy, expense, expertise and the headspace.
Why we are the best at what we do
We are experts in strategically planning for small businesses. We take what is in your head and add our experience in sales and marketing and ensure we have a practical, actionable plan that helps you run your business more effectively. We give you the headspace back, tell it like it is, to hold you accountable, and are a great sounding board to ensure all your great ideas are given the time and development they deserve to make a real difference to your bottom line. As a small business like you, we choose our partners carefully pride ourselves on delivering real value
Our value position:
We work with business managers like you to put in place a system that helps you make better business decisions, attract a regular stream of ideal customers, create a brand that your employees and customers will love.
My name is Danielle MacInnis and I own MacInnis Marketing, a marketing and business strategy company. Every day I work with companies like yours to implement effective marketing plans. If you don’t have the budget to employ a full-time marketing team, you can contract me to be your marketing department to plan and execute a marketing program to grow your business. This flexibility allows you to use me as the marketing lead as and when you need. Sometimes we have the goal of building up the marketing skill set internally and sometimes I work with you on a contract basis over a long period of time because you don’t need a full time marketing resource.
Whether your budget is $2,000 or $20,000 it is important to get a return on your investment. With new on-line measurement tools you can now see exactly how your marketing is working and become more and more strategic about your marketing spend. Follow me on this blog me I uncover better and smart ways to market to your customers for less and get the results you want and deserve.
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Danielle’s Mobile: +61400507037