All of the information that the human race has created from the start of time till 2003 is 5x a-bytes now every 2 days we are creating 5 X a-bytes. Every day the average person today processes more data in a single day than a person did in 1500’s in an entire lifetime. We now have real time data. Each of us leave a stream of digital information about us with our texts, GPS, phone calls, browser history, FB chats and now this footprint is being use to make better marketing decisions. Crowd sourcing is one example and the gamification of health another.
We are getting insight that we didn’t have before. The Human Face of Big Data is a new book by Rick Solman and documents this change in this interesting book.
Big data is changing our whole world in every field and every industry will be changed by this insight.
Internet, Mobile phone, Social Media has changed our world. Technology has embedded itself into our lives. Don’t believe it is revolutionary? What is your TTS (time to screen – mobile, iPad, laptop) minutes, seconds?
The world is changing to re-using assets that are already available. Big data has changed the relationship we have with information. What if we can embed video in books. Point your phone at a book and it plays a video? The Human Face of Big Data does this. Download the Human Face of Big Data App.
Our planet is developing a nervous system that has software at its centre. This change is disrupting markets and creating new opportunities.How is big data changing your business?
Note to self: We have to seek away for those moments of solitude, a walk in the park without our iPhone, iPod or heart monitor device. Off to play with my son! (no not minecraft!)