Strategic Service Design. This methodology has been used to create innovative products and services for sometime but no one has taken this approach to create customer experiences that ensure that your customers feel your empathy, care and support. It is the touch points and memorable moments that you create that can propel your business in this new era of social media and customer led tribes. Customers are in control of our brands and are controlling the conversation more than ever before. We simply have to get better at listening and adapting our experiences to remain competitive.
Here is a slide deck that gives you some great reasons to start looking at how you provide a “Wow” customer experience. I can’t say it better.