Small businesses can undersell themselves by not presenting a cohesive well thought through look and feel to their business and just not packaging their offering very well. I am not just talking about the immediate branding, but also the way you present an idea so your client or customer can understand it, and feel that it is tailored solution just for them.
Packaging is something I have been investigating and am very passionate about. I love great packaging, because so few companies do it really well. Moo.com sent me some mini cards a few weeks go and I still sprout about their packaging. From the Yay! sticker on the outside to the beautiful presentation inside. It is so different and unexpected. A delightful experience.
Why don’t more service businesses package their offering to attract prospects and give a delightful experience?
Why don’t more accountants package, hairdressers, in fact any service provider or professional service? And I don’t mean just list what is in the package but present it with personality. It takes such little effort, but can make a huge different to the uptake of your offering, especially if you create an introductory or free offering. I started using Wufoo as a free forms tool and upgraded because it provided value I couldn’t live without. Not only did they provide value but they did it in a fun way. How can you package your offering to make it more attractive and easier for your potential customers to buy?