Most of you understand the value of building a list of customer contact details. However fewer of you understand that suppliers, PR and prospects are equally important. To do this effectively you need to have a customer database to manage and segment these lists so you can use this information effectively.
Today if you are a small business there are a number of resources to manage your lists effectively at a low cost. Zoho is a great example. There CRM is free for 1 user and will give you an immediate database resource that you can leverage for email campaigns, forecasting and so much more.
Loopfuse is another great resource as a marketing automation tool that is free for up to 500 contacts. Perfect to track and create marketing campaigns.