Facebook advertising does work and what’s more it is a lot more cost effective than Google ad words. For less than $50 you can place an add on Face
book to a selected audience and build your likes and a database.
Competitions work well to build a list of likes and using some great new tools you can also add a database link so that you capture names and emails so you can continue to build a relationship with potential customers. Unlike Google you can profile your potential customers by geographic, and some key demographics, age, income, martial status, and even interests. This sort of targeting allow you to advertise to those prospects that are most interested in your product and service.
If you are interested in how you can leverage Facebook advertising look at our Digital Services page and contact us.
Here is a good podccast on Facebook marketing from Online Marketing Secrets.