Start with the customer to make your online marketing effective


It might seem obvious the it is always the hardest conversation I have with small business owners is around their customers. Narrow your focus down to those ideal customers that your services is made for. This means not everyone with a pulse. Tom Fishburne cartoon is a common scenario I see when I chat with business owners. There is a tendency to want to attract everyone and by default, you attract no-body.

Everything becomes easier when you have focus. So many small businesses are now trying to grapple with online marketing. They ask me, “should I be doing adwords, social media, email marketing, Facebook” etc. It always comes back to who is your target customers and where do they hang out? Are they using social media? What words are they typing into google to find your services.

Online marketing can be very affordable and is a necessary part of your marketing. Let’s face it, we all use google to search online, we are all shopping online and we are all seeking out recommendations online before we buy. If your small business doesn’t have an online strategy then you are invisible. Talk to us about how we can support you with a digital marketing strategy today. One that suits your budget and gets results.

 

Quote from E-Myth

“If you have identity issues, if you, as the leader, don’t know who you are and what values you stand for, what do you think the likelihood is that your business will suffer from the same identity disorder?

Look at yourself. Do you want to be liked by everyone? Have you not taken the time to understand who you are as a leader and what values you represent? If this describes you, then root out the assumptions and beliefs at play here. Dive into yourself and discover the unique ‘you’ that has come into existence to bring value to the world. Now, do the same sort of inquiry for your business. Discover your true business identity, and then watch as the right customers are magnetically attracted to your clear brand promise. Don’t worry about alienating some. Focus on those who you can best serve, and see your business grow exponentially towards your dreams.”

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