Too many small businesses put marketing in the too hard basket. Worse still they take a passive approach and believe if they just keep doing a good job the referrals will fuel their business growth! When times are good this might just work, but waiting for the phone to ring rarely works.
As a small business consultant I work with many small businesses that for so long have either had a random approach to their marketing effort, where they don’t know what actually worked, or they have gone for the silver bullet and put all their resources into Internet advertising. Neither approach works. The funny thing is a simple organised approach to marketing is the best and most effective and it doesn’t have to cost the earth or be too time consuming.
I have developed an online free system for small businesses to get a jump-start on their marketing for the next financial year. This system I am happy to give away for a limited time to help me gather feedback before I make it a paid online resource. As I see it, it is a win-win for both parties. The small business owner gets some tools, templates and resources to help create a simple marketing approach and I get feedback on how to make the system even more effective. Go to The Simple Marketing System to download your free tools today!
Here is one of the models.