Before you know where you are going you need to know where you have been. I find with clients I need to do a audit of their business and objectives before I can understand how to help them with their marketing.
When was the last time you had a look at your business and objectives? Maybe my marketing objectives map will help in exploring how to revisit your marketing objectives. Once you have looked at your overall business then you can go through your marketing objectives and refine them so they are all assisting your business overall strategy.
Online marketing business survey Even just reading this survey will help you know the right questions to ask when marketing any business on-line.
The key to really great marketing strategy is information. Understand your business, your market and customers. Then you can make intelligent informed decisions that will offer you the best return on your marketing investment. Look at how you collect information today on these three areas and see if you can refine it. The better your touch points the better the information. Surveys, calls to customers, talking with your staff for improvement suggestions and monitoring your competitors are all great ways you can increase your market intelligence.
How do you collect information about your customers, market and your business today?