It is not often that you get the chance to hear from some of the best in the business for free and at the end walk away with some really useful advice. Inbound Marketing University (IMU) is a free marketing program for marketing professionals looking to gain new skills to get ahead in the competitive workforce. The program includes 10 webinars from June 15-19 and includes a stellar line up of speakers.
What is Inbound Marketing?
Inbound Marketing is marketing focused on getting found by customers.
When people buy things they are more likely to go online and look for the information themselves, ask people in their social groups list or look for referrals from others.
Enter the new marketing paradigm called Inbound Marketing.
In order to do this, you need to set your website up like a “hub” for your industry that attracts visitors naturally through the search engines, through the blogosphere, and through the social media sites.
This course will help you learn more about inbound marketing techniques.
Professors include: Chris Brogan (New Marketing Labs), Brian Carroll (InTouch), MackCollier (MarketingProfs), Rand Fishkin (SEOmoz), Eric Groves (Constant Contact), Ann Handley (MarketingProfs), Jeanne Hopkins (MarketingExperiments), Lee Odden (Top Rank Marketing), David Meerman Scott (New Rules of Marketing & PR) and Marshall Sponder (Monster.com).
The university program concludes with the inbound marketing certification exam. Those who will complete IMU and pass the exam will become Inbound Marketing Certified Professionals and will receive a certificate.
Visit InBound Marketing for the chance to participate.