Internet Marketing – A viable marketing strategy in a down economy


Laura Lake explains some good ideas when it comes to internet marketing ideas and strategy.

We are watching our pennies and slashing our marketing budgets so where can we market that provides us the most cost effective vehicle as well as gives us the efficiency we need in this economy? It’s the Internet.

Why is internet marketing the most cost effective and efficient? It’s the only marketing vehicle that allows you to make tweaks and changes to your campaigns on the fly. When was the last time you ran a marketing campaign and realized it wasn’t pulling the results that you had hoped for? Do you remember the hopeless feeling you got when you saw the campaign was going to be a flop? Of course you do. If you had used internet marketing you could have made the changes at the first sign of failure. The changes could include tweaking the text, modifying the graphic or strengthening the message.
I’m not saying internet marketing is easy, but given some effort and even guidance you can make internet marketing a viable option to sell your services and products. I’ve provided you a few resources that will help you understand the importance of internet marketing strategy as well as guidance that will help you get started.

Internet Marketing Strategy: What Can it Do for You?Having an Internet marketing strategy gives you a measurable and definitive way to target your market and position your business so that those looking for what you have to offer are finding you easily. Learn what it can do for your marketing efforts.Read more

Internet Marketing Strategy : Why is it Important?An Internet Marketing Strategy is just as important as a business plan. Find out why it is important and the risks and problems you can face if you proceed without one.Read more

ABC’s of Creating an Internet Marketing StrategyThis can often leave marketers confused and wondering where to start. Learn a formula that will help you experience internet marketing success in 2007.Read more

Five Levels of Internet Marketing and the Sales ProcessCreating a successful online sales process can be accomplished by making sure that you represent and court your visitor through the five levels of the sales process on your site. You can do this by meeting the psychological needs that your visitor has. Find out how in this three part series.Read more

Top 10 Internet Marketing Strategies Internet Marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. If you are just beginning your online marketing strategy the top 10 list below will get you started on a plan that has worked for many.Read more

Five Myths of Internet Marketing for Independent ProfessionalsThe vast majority of what appears on the Internet about marketing is designed to help you market products and services sold and delivered exclusively on the Internet. What does that mean for the independent professional whose web presence is primarily aimed at selling his or her own personal services? Learn how to identify and avoid the five myths of Internet Marketing for independent professionals in this guest article by C.J. Hayden.

2 thoughts on “Internet Marketing – A viable marketing strategy in a down economy

  1. While it’s true that internet marketing is in fact a great medium to test in, that’s also the downside of it – there are so many things you can test and tweak, that you can end up wasting just as much money and a lot more time on it than traditional media. If you’re currently running a business, mastering Internet Marketing is a tough challenge – rather get in an expert that accepts responsibility for the results you get from his advice.

  2. Good point Perry. I guess the key thing is to know as much as you can about the marketing mediums that you can before you invest in any one tool or an expert to do things for you.

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